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November 3, 2008
Brazil, Colombia and Venezuela the Most Important Adult Mobile Content Markets in Latin America
Brazil, Colombia and Venezuela the Most Important Adult Mobile Content Markets in Latin America; America Movil the Leading Regional Operator Highlighting Adult Content on its "Ideas" Portal
Mobile adult content services revenues should surpass the US$ 1.12 billion mark by 2013, showing a Compound Annual Growth Rate, or CAGR, of 49.52% for the 2006-2013 period. Brazil and Peru are regional leaders in the "gay" adult content offering area.
Buenos Aires, Argentina - October 29, 2008 - Signals Telecom Consulting, the leading Latin American and Caribbean telecommunication markets consulting and research firm, announces the publication of its "Analysis of the Value Added Services Market: Mobile Adult Content" report. This study is part of the "Mobile Value Added Services in Latin America and the Caribbean" research series. This report analyzes the offering made by five content developers, 17 integrators and 21 operators working in the seven largest telecommunications marketplaces in the region: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.
This study highlights the fact that adult content property rights for images of well known models and actresses will differentiate this industry. "Playboy Movil is a good example of an adult content supplier that is able to set itself apart by holding the property rights to the images of numerous models and actresses. This has allowed Playboy to launch an adult content promotion campaign, starring Luciana Salazar, with nudes in Latin America. Salazar played a leading role in the "Luly in Love" Playboy TV series. The objective of this new publicity effort is to promote the value added services, oriented to adults that are being offered by the Playboy mobile division," poi nts out Elias Vicente, Signals Telecom Analyst the report author.
"Although there are a large number of enterprises that specialize in the development of adult content - for example: Revista Sexy, G Magazine, Planet Sex, etc. - Brazilian value added services lack an explicit sex offering. The efforts of Playboy, SexyClube and Dream Cam Clube have changed the images offering made available by Brazilian operators. This has modified the adult content service value chain structure and marginalized traditional integrators like Toing and Lingaki." concludes Vicente.
