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December 14, 2008

Commercial launch of Digicel in Honduras and Panama Encourages Technical Innovation in Competitors

WiMAX to Enable Digicel's Convergent Offer

Delays in the commercial launch of Claro Panama will benefit growth by Digicel in this market. Development of UMTS/HSPA networks and services by Tigo, Cable & Wireless and Claro in the various Central American markets will force Digicel to deploy this technology in the next 12-18 months, and to use WiMAX to sell broadband services, and eventually PayTV services.

Buenos Aires - December 4, 2008- Signals Telecom Consulting, the leading company in telecoms research and consulting covering the markets of Latin America and the Caribbean, announces the publication of a series of six reports on the mobile markets of Central America that analyze competitive dynamic and strategy, the regulatory framework, operator profiles and growth forecasts for: Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.

"Digicel's promotional offers for its launch in Panama are surprising, as they are not as aggressive as those used when launching in markets such as El Salvador and Trinidad & Tobago, where after three minutes the rest of the call to fixed lines and "On Net" was free, with no limit. Furthermore, analysis of the "Off Net" rates being offered by Digicel shows that there is little difference with those that exist in both markets offered by Tigo and Claro in Honduras, or by Movistar and Cable & Wireless in Panama, once these operators multiply balances by three for pre-paying customers. The biggest rate difference is with Hondutel, which continues to offer the lowest rates in Honduras, although its coverage is restricted to four cities" stated Elias Vicente, Signals Telecom Consulting analyst and principal author of the series of reports on Central America.

The entry of new mobile telephone service operators in the markets of Honduras and Panama, the future opening-up of the Costa Rican market and the interest in increasing mobile licenses in Nicaragua are transforming the competitive dynamic of the Central Ameri can telecommunications sector. Launches of UMTS/HSPA networks (Tigo, Claro, Movistar and Cable & Wireless) and the interest being shown in expanding Pay TV services (Claro and Tigo/Amnet) will force other market players to speed up the launch of new services and promotions that will help them to increase customer retention.


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