March 20, 2009

Mobile Market in El Salvador to Generate US$ 8.78 Billion in Revenue by 2014

Subscriber numbers will record a compound annual growth rate (CAGR) of 5.52% during the 2009 - 2014 period, achieving a penetration of 122.83%. Claro, Movistar and Tigo are betting on service bundling to increase revenues and customer retention.

Buenos Aires - March 17, 2009 - Signals Telecom Consulting, the leading telecommunications research and consulting firm for markets in Latin America and the Caribbean, announces the availability of its report entitled "Mobile Market Analysis: El Salvador". This report is one of a series of six studies on Central American mobile markets that analyze competitive dynamics, regulatory framework, operator strategy and growth forecasts for Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.

High mobile telephone penetration rates are forcing operators to diversify their service portfolio to strengthen their competitive position in the market. "The launch of UMTS/HSPA by Claro and Tigo will force the other three operators to define their mobile Internet strategies. In the case of Movistar, we do not expect any surprises, because this operator will opt to sell UMTS/HSPA services. The situation of operator RED is more complex, because of the lack of any route for migration from iDEN to 3G services. Lastly, we expect Digicel to opt to join the rest of the market, launching a UMTS/HSPA network to the detriment of WiMAX," stated Elias Vicente, Signals Telecom Consulting analyst and principal author of the series of reports on Central America.

Interest in expansion of Pay TV services (Claro and Tigo/Amnet) will force other market players to speed up the launch of new services and promotions that will allow them to increase their customer retention rates. "Movistar's strategy in Central America is quite clear: to launch video services, commercialize UMTS/HSPA and try to position itself as a broadband provider. For this reason, we cannot rule out the possibility of an IPTV launch by Movistar El Salvador," concluded Vi cente.

AddThis Social Bookmark Button
March 2011
February 2011
January 2011
October 2010
April 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
October 2006
May 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003