February 8, 2010
CARIBBEAN HOTEL & TOURISM ASSOCIATION SIGNS FORUM TELECOM AS STRATEGIC PARTNER
CORAL GABLES, FL (Jan. 27, 2010) - The Caribbean Hotel and Tourism Association (CHTA) and Forum Telecom have announced an agreement in which Forum Telecom, the provider of cellular telephone solutions for the travel and hospitality industry, has been designated as a Strategic Partner of CHTA.
CHTA Strategic Partners are leading organizations and companies involved in a wide range of industry sectors and activities for the betterment of the Caribbean.
"Roaming charges for our visitors can be an expensive experience when in the Caribbean and our new Strategic Partnership with Forum Telecom will provide CHTA members with the ability to offer cost efficient alternatives for their clients' on-island cellular phone usage. The company is a valuable addition to our Strategic Partner lineup," said Enrique De Marchena Kaluche, President of CHTA.
"Forum Telecom understands the travel and hospitality industry and offers a unique product for participating members," noted De Marchena. The addition of Forum Telecom as a CHTA Strategic Partner will provide hotels and other tourism-related members with a new product they can offer to save their clients money on cellular phone calls - free use of a mobile phone courtesy of the venue, with rates of only US$0.49 per minute and US$0.25 for text messages to anywhere in the world - a savings of up to 80% versus the use of their home market handsets. And travelers only pay for the minutes they use - no rental fee, no roaming charges, no minimums and no ancillary charges typical of the major carriers.
This new Strategic Partner agreement will help CHTA hotel members enhance their guest amenities as the convenience factor is a major benefit for travelers. The phone can even include one touch dialing numbers for guest activities, room service, spa appointments, restaurant reservations and local activities. In addition to significant year-round recognition and exposure alongside CHTA, benefits of the Strategic Partnership also include sponsorships of various CHTA conferences and events.
"We are very excited to become a Strategic Partner of CHTA as the Caribbean hotel sector is the primary focus of our marketing efforts. This new relationship will open a variety of distribution channels for us," said Russell A. Brown, Vice President Sales and Marketing and Chief Marketing Officer, Forum Telecom, Inc.
Forum Telecom joins ARDA, Eventstar, Caribbean Travel & Life, FirstCaribbean International Bank, Fosters Group, Green Globe Certification, Interval International, MasterCard, Tropical Shipping and Utell Hotels & Resorts as CHTA Strategic Partners.