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Dominica gets re-branded

PostPosted: Wed Oct 04, 2006 7:39 am
by KarenS
ROSEAU, Dominica: Dominica, as a practical destination for nature enthusiasts, has been re-branded by the Ministry of Tourism, with a bold new logo and tagline, ‘Defy the Everyday, The Nature Island of Dominica.’

The American company contracted to design the new logo and tagline conducted research to determine who the typical visitor to Dominica is; and came up with a person who is described as a life enthusiast, seeking physical, mental and spiritual wellness alongside nature.

For the full article visit <a href="http://www.caribbeannetnews.com/cgi-script/csArticles/articles/000035/003543.htm">here.</a>