From a recent press release:
Guests traveling to a SuperClubs resort next year will have the passport renewal or application costs (up to $97 per person) credited to the price of a four-night or longer all-inclusive resort stay. The promotion includes cruise passengers who book pre- and post-trips at a SuperClubs resort. "Our message to our guests is clear: go out and get your passports and SuperClubs will pay for it," said John Issa, executive chairman. "This promotion is designed to ease any sticker shock that applicants might face, and make this new initiative an easy transition for new passport holders."