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Caribbean-On-Line » Caribbean Travel News » U.S. Virgin Islands » DEPARTMENT OF TOURISM TARGETS DIVE ENTHUSIASTS WITH SUMMER PROMOTION

DEPARTMENT OF TOURISM TARGETS DIVE ENTHUSIASTS WITH SUMMER PROMOTION

~ Offer features $450 in savings to grow key segment ~

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U.S. VIRGIN ISLANDS, May 17, 2011 - Designed to drive interest and summer bookings from a key segment for travel to the Territory, the Department of Tourism has launched a new dive promotion to entice enthusiasts to explore the stunning walls, wrecks, reefs, piers and shores of the U.S. Virgin Islands.

Launched on May 1, the DOT's new Dive USVI Promotion offers divers the opportunity to save $450 on their U.S. Virgin Islands dive vacation and is being supported with a targeted print and online advertising campaign as well as public relations efforts.

The Dive USVI Promotion provides visitors who book at least six nights with $300 in dive certificates at participating dive shops across St. Croix, St. John and St. Thomas, $50 in retail certificates and $100 in restaurant certificates per room reservation. The offer will be available for booking through September 15 for travel from May 15 through October 31, 2011.

"The dive market continues to be a priority segment for the Territory," said Commissioner of Tourism Beverly Nicholson-Doty. "The USVI is one of the few places in Caribbean where travelers can experience five types of dives: wall, wreck, reef, pier and shore. Our goal with this offer is to showcase our unique appeal to the dive community while driving business to our dive shops across the Territory and benefiting our local economy over the summer months."

The DOT has invested $150,000 in an advertising campaign that is running through September. The campaign includes buys in prominent diving publications such as Sport Diver magazine and Dive Training magazine. Additionally digital media buys, including web banners, e-newsletters, custom microsites, and e-blasts have been placed via Scubadiving.com, Sportdiver.com and Scubaboard.com.

Twelve dive shops on St. Croix, St. John and St. Thomas will participate in this offer including: Anchor Dive Center, Cane Bay Dive Shop, Inc., Dive Experience, N2 the Blue, St. Croix Ultimate Bluewater Adventures and Sweet Bottom Dive Center on St. Croix; Admiralty Dive Center, Aqua Action Dive Center, Coki Beach Dive Club, Red Hook Dive Center and St. Thomas Diving Club on St. Thomas and Cruz Bay Watersports on St. John.

Details of the package are available on the "Packages and Promotions" page of VisitUSVI.com, including the list of dive shops through which the package may be reserved. Restrictions apply.






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