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Caribbean-On-Line » Caribbean Travel News » U.S. Virgin Islands » NATIONAL TOURISM WEEK TO BE CELEBRATED IN THE USVI


~ Activities focus on tourism awareness, customer service and culture ~

- As part of the Annual National Travel and Tourism Week, May 9-14, the USVI Department of Tourism has planned a number of activities in the Territory designed to build awareness of the impact of tourism on the local economy, emphasize the value of good customer service and put culture on display. Governor John de Jongh, Jr. has proclaimed this Tourism Week in the Virgin Islands (Proclamation attached).

Tourism Week kicks off with the re-launch of a public service announcement campaign in local newspapers and radio on all three islands. The campaign provides some simple tips anyone can apply to enhance customer service and encourages everyone to take the pledge. A variety of activities at the ports, including entertainment and local vendors, are scheduled for the week. This year, our Travel Service Professional Day will show appreciation to airport personnel and encourage them to take the pledge.

"This industry is critical to our economy and it is imperative we employ the necessary measures to ensure its success," said Acting Tourism Commissioner Brad Nugent. "Our customer service pledge initiative is a direct result of an anonymous Mystery Shopper survey which indicated where our strengths are and our challenges remain. We will continue to provide training and include pledge-signing at our public events."

Following are more details on the week's events:

Tuesday, May 10

Wear Red Day
As a show of unity and support for the tourism industry all hospitality and government employees are encouraged to wear a red item of clothing or red accessory.

Live Entertainment at Crown Bay Marina, St. Thomas
2011 Road March Champions, Spectrum Band, will play the sweet sounds of the islands to a large crowd of visitors at Crown Bay Marina from 1:00 p.m. - 4:00 p.m. Mocko jumbies will also be on hand to lend to the excitement. The DOT will provide visitor information, distribute branded giveaways, and encourage everyone to take the customer service pledge.

Wednesday, May 11

St. John Hospitality Day, St. John
Love city will come alive from 11:00 a.m. -2:00 p.m. with entertainment at the Creek and the Visitor's Bureau in Cruz Bay. Local artisans and storyteller Dr. Gilbert Sprauve will be on site to add a taste of culture to the event. The DOT will provide visitor information, distribute branded giveaways, and encourage everyone to take the customer service pledge.

Hotel & Tourism Association's Career Fair, St. Thomas
DOT staff will participate in the fair from 9:00 a.m. to 12:00 p.m. at the Charlotte Amalie High School Gym to showcase different careers in tourism.

Entertainment at Henry Rohlson Airport, St. Croix
Steel panist Noel Winter will entertain airline passengers from 1:00 p.m. - 5:00 p.m.

Entertainment at the Cyril E. King, St. Thomas
Entertainer Oleik Ledee will welcome airline passengers from 1:30 p.m. - 3:30 p.m.

Friday, May 13

Travel Service Professional Appreciation Day, St. Croix & St. Thomas

The DOT will host a reception for the employees at both the Cyril E. King and Henry Rohlson Airports, 11:00 a.m.- 2:00 p.m. This is an initiative that communities nationwide are celebrating. The DOT will provide refreshments, branded giveaways, and strongly encourage the employees to pledge to deliver excellent customer service.

Saturday, May 14

Christiansted Walk & Talk, St. Croix
Stroll the historic streets of Christiansted with CHANT Executive Director Frandelle Gerard, 9:00 a.m. Children are welcome.

Additional information about National Travel & Tourism Week:
Stateside, the 27th Annual National Travel & Tourism Week is a collective effort to promote travel through customized events in communities throughout the U.S. National Tourism Week was established in 1983 by a joint resolution of Congress. In 1984, President Reagan signed a Presidential Proclamation urging citizens to observe the week.

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