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Caribbean-On-Line » Caribbean Travel News » U.S. Virgin Islands » USVI DEPARTMENT OF TOURISM LAUNCHES "USVI ESCAPE" OFFER TO DRIVE WINTER BOOKINGS

USVI DEPARTMENT OF TOURISM LAUNCHES "USVI ESCAPE" OFFER TO DRIVE WINTER BOOKINGS

~ $500 booking incentive designed to attract Winter-worn consumers to the Territory to boost visitor arrivals during crucial season ~

U.S. VIRGIN ISLANDS, January 27, 2011 - On February 1, the Department of Tourism will begin offering the USVI Escape package, a bookable offer designed to attract potential visitors to the Territory through the end of May.

In an effort to encourage visits to the Territory, increase spending on island and help maintain air capacity, the Department's USVI Escape promotion offers travelers a $500 instant rebate on each booking of five nights or more at participating hotels. The offer will begin on February 1, 2011 and remain available for booking through March 31, 2011 for travel from March 1 through May 31, 2011, giving travelers the opportunity to enjoy warm temperatures and recuperate from what weather forecasters are calling a 'Wintry Battle Zone.'



"We're offering travelers instant savings on a hassle-free Caribbean vacation while simultaneously safeguarding against any potential dip in visitor arrivals during this crucial travel period," said Commissioner of Tourism Beverly Nicholson-Doty. "What's more, the travel window is timed to coincide with key on-island events like the Rolex Regatta, VI Carnival, St. John Beach-to-Beach Swim and St. Croix Food & Wine Experience to boost visitor attendance and participation."

The offer will be supported by a multi-faceted marketing campaign that leverages paid advertising, direct-to-consumer and travel agent outreach, social media, broadcast promotions and in-market saturation. More than $700K will be invested in a broadcast campaign, launching February 1, to promote Winter & Spring Travel on CNN/Headline News for a three-week period and on a number of national radio programs running for two weeks.

More than twenty hotels on St. Croix, St. John and St. Thomas will participate in the USVI Escape offer. Participating hotels include: The Buccaneer, Chenay Bay Beach Resort, Club Comanche, Club St. Croix, Colony Cove, Company House Hotel, Divi Carina Bay Resort, Hibiscus Beach Resort, Hotel Caravelle, King Christian Hotel, The Palms at Pelican Cove and Renaissance St. Croix Carambola Beach Resort & Spa on St. Croix; Concordia Eco Tents, Gallows Point Resort, Maho Bay Camps and Westin St. John Resort & Villas on St. John and The Anchorage Beach Resort, Best Western Carib Beach Resort, Bolongo Bay Beach Resort, Crystal Cove, Marriott Frenchman's Reef, McLaughlin Anderson Villas, Pavilions & Pools, Point Pleasant, The Ritz-Carlton St. Thomas, Sapphire Beach Resort, Sapphire Village, Secret Harbor Beach Resort, Windward Passage Hotel and Wyndham Sugar Bay Resort & Spa on St. Thomas.

The package applies to new bookings only and $500 credit is one per reservation. Reservations for this promotion can be made through a number of tour operators including: Classic Vacations, Expedia, Inter Island Tours, Libgo Travel, The Mark Travel Corporation, MLT Vacations, Travelocity, US Airways Vacations, World Travel Holdings.






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