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Caribbean-On-Line » Caribbean Travel News » U.S. Virgin Islands » USVI DOT PLANNING SUMMER FESTIVAL TO SHOWCASE CHARLOTTE AMALIE AS PREMIER SHOPPING DESTINATION

USVI DOT PLANNING SUMMER FESTIVAL TO SHOWCASE CHARLOTTE AMALIE AS PREMIER SHOPPING DESTINATION

~Shopping Festival to enhance downtown shopping experience, maximize economic impact of visitor arrivals during summer months~

St. Thomas, U.S. Virgin Islands, April 23, 2010 - The Department of Tourism is planning the first-of-its-kind summer Shopping Festival to reaffirm Charlotte Amalie as the premier shopping destination in the Caribbean.

The 9-day festival, scheduled for July 24 to August 1, 2010, will include shopping incentives, entertainment, historical walking tours and other activities in the downtown area spanning Crown Bay to Havensight.



"A primary focus of the Department is to continuously look for new ways to further develop our tourism product," said Commissioner of Tourism Commissioner Beverly Nicholson-Doty. "Our strategy is to design a high-profile shopping event that will further position Charlotte Amalie as a premier shopping destination in the region, attract shopping enthusiasts to the Territory, and create new buzz for a destination that many may feel they've already visited. This event will also lay the foundation for a more dynamic visitor shopping experience that could potentially stimulate the economy year-round."

To entice travelers to visit St. Thomas for the event, the Department is developing a promotional offer that will be finalized in the upcoming weeks. Shops, restaurants and attractions based in the downtown area will be encouraged to participate in the promotion and several hotels have already committed to take part in the initiative. The Chamber of Commerce is a significant partner in this project and is working with their members to provide added value offerings and extended shopping hours. The Department of Tourism formed a committee to develop the concept which includes hoteliers, taxi operators, and representatives from VI Cultural Institute, Crown Bay Center, Havensight Mall Merchants Association, Yacht Haven Grande, and the Chamber of Commerce.

Marketing support will be dedicated to generate new awareness among potential visitors and to remind shopping enthusiasts that St. Thomas remains a key destination for individuals seeking a summer getaway. Final details of the promotion will be announced in May.






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